The eCommerce industry is rising exponentially with each passing year. And the year 2020 has acted as a catalyst for its growth and popularity. If you’re planning to step into this lucrative industry, you must make sure that you’re using a robust eCommerce platform. Shopify is one of the best and most widely used eCommerce platforms across the globe. Many businesses and developers prefer to invest in Shopify store setup and development services because of several reasons. Some of them include its affordability, ease of use, security, and scalability. However, besides having a robust backend system, you also need to focus on your store’s user experience. When selecting a Shopify theme, you must keep a user’s perspective in mind. This article will guide you on how to choose an ideal Shopify theme for your online store.
Let’s dig in!
Tips to Choose the Best Shopify Theme
Shopify theme design plays a pivotal role in determining your brand’s success and growth. A poor web experience can cost you sales as well as affect your search engine ranking. An appealing theme helps protect your brand personality and enhance your website’s user experience.
While there are numerous Shopify themes available in the market, you can hire Shopify theme developers if you need to design your store from scratch. However, if you’re looking to start your business venture quickly, you can pick from the gamut of Shopify themes available online.
However, choosing an ideal Shopify theme is not an easy task. You need to consider several things to ensure you get the right theme for your Shopify store.
So, here’s what you need to consider when selecting a Shopify theme.
1.Fix Your Budget
The first step is to determine how much you’ll be paying for your Shopify theme. Several factors may affect the cost of the Shopify theme. Some of them include the experience level of the Shopify theme developer, the level of customization of your theme, and the level of functionality you need in your theme.
So, before buying a Shopify theme or opting for custom Shopify theme development, take note of all the features and functionality you need. Also, partner with an experienced Shopify store development company for timely delivery and affordable solution.
2.Choose Themes from the Shopify Theme Store
While several third-party online marketplaces offer Shopify compatible themes, it’s best to choose a theme from the Shopify Theme Store. It’s because Shopify thoroughly screens all themes submitted. So, you can be sure of getting a high-quality and secure theme. Also, Shopify Theme Store assures regular updates and support for the themes listed on the marketplace.
3.Make a Note of All the Features You Want
A perfect Shopify theme must match all your requirements. And to find that perfect theme, you must know what features and functionalities you want for your online store. Make a list of all the features and functionalities you need. Consult with a Shopify theme developer to refine your requirements, and then choose a Shopify theme that best meets your requirements.
However, if you need to add distinct features to your Shopify store, you can hire Shopify developers for custom Shopify development services.
4.Know Your Niche
Choose a Shopify theme that matches your niche or industry type. While you explore several options available, you can filter your top picks based on your niche.
Luckily, the Shopify Theme Store makes it easier to find themes by niche and the number of products you want to sell.
5.Consider the Storefront’s Design and Aesthetics
To thrive in the eCommerce market, you must attract and retain your customers to your online store. The longer a customer stays in your store, the higher the chance of converting the customer. Your storefront’s design and aesthetics play a key role in increasing your sales.
An ideal Shopify theme makes your store’s design simple by offering an appealing storefront, color palettes that match your brand vibes, and an intuitive and user-friendly user interface.
A well-designed Shopify theme can not only enhance your customer experience but also boost sales conversions.
6.Select a Fast Loading and Mobile Responsive Theme
Both Google and customers do not like websites that have slow loading speeds and are not mobile-friendly. Slow page loading speed and non-responsive websites often experience higher cart abandonment rates and bounce rates, as well as lower search engine rankings.
Look for lightweight Shopify themes as they are simple and eliminate busy design elements like fancy scrollers, heavy animations, and other trivial features that increase the file size. Also, lightweight themes can ensure higher performance, blazing fast speed, and easy site navigation.
7.Seamless Checkout Experience
The average online stores lose around 75% of its eCommerce sales to cart abandonment. One of the main reasons behind cart abandonment is the complex checkout process.
Therefore, you must choose a Shopify theme that delivers a seamless and well-optimized checkout experience to customers.
An ideal Shopify theme will offer a speedy and intuitive checkout process, well-designed add-to-cart buttons, and the easiest way to check the total cost.
Best Shopify Themes Available
Here are some of the best Shopify themes that you can choose from for your online store:
- Brooklyn - It comes with a slide-out cart, home page slideshow, video integration, etc.
- Icon - Its top features include sticky navigation, product quick view, multi-column menu, etc.
- Expression - Its notable features include a dynamic slideshow, drop-down menu bars, advanced search functionality, versatile sidebar area, product image rollover, and grid-style layout.
Final Thought
So, these are some of the points you need to remember to find the best Shopify theme for your eCommerce store. While most of the Shopify themes come with the essential features and functionalities, they may not meet all your Shopify store setup requirements.
Therefore, it’s wise to go with custom Shopify theme development services to establish a unique digital experience. However, if you’ve limited time and budget, you can choose one from the available Shopify themes and get it customized according to your requirements with the help of a professional Shopify theme developer. An experienced Shopify developer can provide you with reliable Shopify support to address all your store requirements and concerns.
